Sour Times Call for Sweet Measures from Häagen-Dazs

Mango Sorbet Sipper Among Five No-Fat Frozen Beverages Priced Under $4

Minneapolis, MN (June 24, 2009) - Häagen-Dazs has come to the rescue of Americans who are seeking a sweet retreat from the worries of a weak economy this summer. The internationally recognized brand renowned for its high quality, super-premium ice cream, sorbets and other finely-crafted frozen desserts, announced it will offer its popular line of 16-ounce Sorbet Sippers for $3.99 through Labor Day weekend at participating Häagen-Dazs Shops across the United States. This summer's Sorbet Sipper promotion marks the first time the renowned dessert chain has set a fixed price on a menu item.

"Our Sorbet Sippers are the ultimate summer drink during the hot summer months," said Dawn Uremovich, president of Häagen-Dazs Shops. "In these tough economic times we want to offer our loyal customers who have always craved the Sorbet Sippers as well as our new guests a cool summertime treat that won't stretch their wallet."

Sorbet Sippers are a no-fat frozen beverage made with all-natural ingredients that aim to quench the thirst of American consumers across the nation. For example, the Mango Sorbet Sipper combines orange juice, seltzer water and mango sorbet into a smooth ice blend. Other Sorbet Sippers flavors include Raspberry, Strawberry, Orange, and Lemon.

"The Sorbet Sipper line has been a longtime favorite among our customers, and we are thrilled to offer this fan favorite a fraction of the price," said Eileen O'Toole, training and recipe development manager for Häagen-Dazs Shops. "The all-natural sorbet leaves customers with a fresh, long lasting flavor in their mouths that's perfect on a hot day."

Distinctive, all natural, frozen desserts remain a symbol of the shops' ice creams, sorbets, yogurts, and other frozen desserts. "We distinguish ourselves in the frozen dessert category with the freshest ingredients available," added Uremovich. "Today, Häagen-Dazs remains committed to the quality of our products. It's what we've built our rich, stable history around."

About Häagen-Dazs Shops

Founded in 1976, Häagen-Dazs Shoppe Company, Inc. is the U.S. franchisor of all-natural, super premium ice cream with more than 250 locations across the United States. Passionate about providing the highest quality ingredients with superior customer service, Häagen-Dazs prides itself on offering top quality frozen desserts in environments for all ages to enjoy.

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